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E-commerceBreastfeeding innovative product: building a product with unique 3D algorithms to simplify infant feeding.
Parenting is no small feat, and every mom and dad wish they could make it a bit easier. With a sprinkle of modern technology and a helping hand from the IvorySoft development team, we created Emulait — an app that embodies empathy and thoughtful design.
ABOUT THE PROJECT
Emulait is all about making baby feeding easier and more natural with a unique baby bottle that mimics breastfeeding. Their goal is to help families of all kinds — whether you’re a mom, dad, single parent, or caregiver — transition smoothly between breast and bottle. The platform supports its users in giving babies the best feeding experience possible.SCOPE OF WORK
Our main task was to finish the app project and release it. Although it already had a lot of features, the goal was to revamp everything with a new design, structure, and functionality. To speed up the process and transition to the new, improved version, we aimed to reuse as much existing code as possible.
Technologies used:
Integrations:
Task 1Develop backend to support all functionalities of the app.
Task 2Create both mobile and web applications.
Task 3Implement necessary features and add new ones to enhance the user experience.
Task 1Develop backend to support all functionalities of the app.
Task 2Create both mobile and web applications.
Task 3Implement necessary features and add new ones to enhance the user experience.
Efficient, scalable, and user-friendly backend
The backend is a Node.js and Express service on MongoDB with a GraphQL API, deployed on AWS through Terraform. It is the one system the React Native app, the Next.js web app, the Shopify store and the Forest Admin CMS all talk to, so a feeding log written on a phone, an order placed in the store and a text edited by an administrator land in the same data and reach every client the same way. We built it to be read-heavy and multi-client from the start: the same endpoints serve a parent checking a sleep timeline and an administrator exporting orders.
Behind the scenes of the Emulait mobile and web app
Emulait came to us as an existing app with a long feature list and an old design. The brief was to ship a new version that parents would find simple and administrators could run without a developer, while reusing as much of the working code as possible. Below is what that meant in practice: a store that stayed compatible with Shopify, a scanner feature we inherited and refined, product analytics for the client, family activity tracking with voice commands, and a CMS for the content.Shopping with ease
The client had an old website and app where shopping was done through Shopify. One of our biggest challenges was to create a new version of the store without changing any data structure in Shopify. We worked hard to integrate everything smoothly, ensuring the new shopping experience was smooth and still compatible with Shopify. Now, users can enjoy a hassle-free shopping experience that works perfectly with the existing setup.Custom fit with a scan (iOS only)
Our team integrated and refined a breast scanner feature on iOS. This allows users to scan their breasts and order a custom nipple for the baby bottle, matching their shape and color. The scanner ensures privacy by not storing any intimate images. The initial feature was developed by a previous team, and our main task was to support and enhance it. To do this, we explored ARKit and MLModel. ARKit helped us identify the target object and compare it using a machine-learning model. The scanning process takes place at the object’s location, and the obtained scan is sent to the server for further data processing. This ensures that the custom nipple is accurately crafted to meet the user’s unique needs.Smartlook for insights
To help our client better understand user interactions, we integrated Smartlook, which monitors activity and generates heatmaps. This technology provides granular insights into how people navigate and engage with the app. We can see features visitors use most frequently, how they make purchases, and even identify any areas of friction or confusion. As a result, it became easier to keep the app up to date with users’ needs and preferences.Family and baby activity tracking
Our developers added the ability to create a family profile, add little ones, and keep tabs on their daily activities like sleep, feeding, and diaper changes. We also rolled out features for moms to log pumping sessions and use voice commands to get things done in the app. For this, we utilized Google Speech-to-Text.New features that are coming soon
We’re currently working on a cool new feature that lets moms connect and control their bottle warmer through the app using Bluetooth and WiFi. This will ensure the baby’s milk is always at the perfect temperature and make feeding even easier. We’re also enhancing the activity tracking system, including options to add caregivers with limited access to manage your child’s data. These updates aim to provide more convenience and control for busy parents.Effortless content management with custom CMS
RESULTEmulait shipped as a redesigned React Native app and a Next.js web app on one backend: shopping that kept the client's Shopify data untouched, the iOS scan that orders a custom-fit nipple without storing intimate images, family profiles with sleep, feeding and diaper tracking and voice input, Smartlook heatmaps for the client's product decisions, and a Forest Admin CMS for text and translations. The IvorySoft team keeps working on the product, with Bluetooth and WiFi control of the bottle warmer and caregiver access to a child's data as the next features. If you are planning a parenting or hardware-connected app, our services page shows how an engagement like this one is run.
