IvorySoft portfolio case: Loop. Multifunctional Messenger App

Mobile & Web Messenger App For Efficient Communication Between Recruiters & Candidates

Talk in real-time, exchange any data, and support a candidate with accurate and helpful messaging throughout the whole hiring journey!

IndustryHR system
TimelineOngoing project
Type of projectMobile & Web & Extension app development

Goals

1
Create a mob & web app, based on browser extension
2
Keep the platform’s functionality and convenience
3
Translate a brand’s authenticity
4
Drive candidates engagement
5
Help improve client’s crucial hiring metrics (e.g., reducing cost per hire)

Project

Innovative, efficient, and user-friendly mobile & web application

Loop Flow is an application that builds effective and strategic communication between recruiters and candidates. The team gets their processes streamlined through automated messaging, template-based forms and gets all the needed information from candidates while prioritizing their security. Candidates get support throughout the whole application process, and all of that - in a friendly and easy way!

Personas definition

Based on our user research, we created potential users’ persona to understand their needs, wants, goals and fears. So, meet Anna Smith!

Anna Smith

PositionRecruiter
IndustryHR services
Age37 y.o.
LocationSheffield, UK

StoryAnna is a recruiter with ten years of experience. Day to day, she sends out job listings, interview reminders, forms for a basic recruiting process, updates on further steps for current candidates, and much more. Except for juggling her daily tasks, Anna feels pressure to be efficient every day to make recruitment metrics work.
ToolsCorporate CRM, Google docs, Excel, Google Calendar, Indeed, eQuest, Monster, LinkedIn, Facebook
BrowsersChrome

Goals

Free up some time from daily routine to focus on talents, especially top ones and strategic recruiting
Do not miss deadlines like filling positions for companies on schedule
Set up that kind of communication that ends up with needed results
Have access anytime and anywhere to the whole recruiting system in one pocket
Enjoy lunchtime and not spend it on recruiting tasks

Needs

Reach dozens of candidates from a certain pool
Do basic pre-screening
Send forms for primary candidate registration
Customize certain messages
Coordinate scheduling, cancellations, and rescheduling with candidates
Send reminders before interviews

Wants

Less operational work
Easier way to manage recruitment scheduling, coordinate logistics, etc.
Get needed info from candidates in one click and send requests while talking
Have a customized approach, if needed

Pains

Not stand out from the crowd
Get job offers declined
Fail screening&interviewing processes
Miss great talents amongst unsuitable candidates
Miss deadlines on filling positions
Overlook appointments, reminders, and updates
Fail metrics

Anna’s problem

Anna wants to catch the right candidate while standing in a queue for a coffee at lunchtime and immediately start the conversation with the prospect. If things go well, she’d like to send a form for basic info or request a CV. And much more…

The solution

Based on Anna's requirements, we provided expertise and the following improvements:

1
We suggested our customers develop all apps using a monorepository to have the same logic for all applications. Monorepo was suggested as the most efficient practice to have a shared business logic through all apps. Also, we suggested redeveloping an extension application using a monorepo.
2
We suggested migrating from Firebase real-time DB to Firestore. Firestore gives you a more flexible system for object modifications.

Features:

Mobile & Web Messenger App

Multifunctional real-time chat recruiter - candidate

Get in touch with a candidate immediately. After their consent, look up the candidate by name, email, or mobile phone number, start texting on the mobile or desktop device.

Mobile & Web Messenger App

Smart job notifications and reminders

Manage daily tasks automatically and pay more attention to suitable talents. Send out new job openings and configure automated text messages to remind about interviews.

Mobile & Web Messenger App

On-time updates during the hiring journey.

Inform candidates if things changed, appointments rescheduled, or simply give peace of mind when CV was accepted. Communicate the following step in your recruitment workflow.

Mobile & Web Messenger App

Efficient information exchange system

Send links fill-out forms, schedule interviews, or request any information needed for the process. Recruiters are notified when a candidate sends a message and can open multiple chat windows inside the CRM to manage the conversation.

Mobile & Web Messenger App

Smart featured jobs distribution

Featured roles will be available for the recruiter to search and select to send directly to prospects via Loop Flow Messenger. A unique link in the text message will drive a potential candidate to the existing career site to review the job description and apply.